As I read this article in TechCrunch about Snapchat, I wondered how interesting it'd be to see the amount of money a service has made selling your attention on a monthly basis in a similar way that we can see how many megabytes of data we've used on our mobile phones monthly (per application and really easily on Android especially).
So, with 150M active monthly users and a target of $300M in revenue for 2016, Snapchat is aiming to sell each user account ad placements of an average of 17 cents a month. That seems really reasonable. I'd pay 17 cents to use it monthly. It's like $2 a year. Sure. But, how much higher can it go? Link.
Many of you have already clicked & swiped through this a few times and need no introduction. However, not all of you. Mary Meeker presented her Internet Trends Report this week. Read it. All 213 pages. Wait a few days. Read it again. At anytime, hit reply and call out which slides impact your thinking the most and why. Link.
3 Million is the most public estimate of number of Alexa access units sold to-date. Link. Seems really small. You're going to have "voice activated assistants" in your home and then want them in your office sooner than later. If it's not an Amazon device it'll be a Google (Google Home is built on Chromecast not Android?) or an Apple device.
BTW, the Echo Dot (plug it into other speakers) is on backorder. Should ship again in June. Get one and learn. The Amazon Tap (a smaller, portable Echo) requires you to tap a button to talk to Alexa. No thanks.
I found this a crisp re-framing of the size of private technology companies. The "Unicorns" (i.e. those with multibillion-dollar valuations) in tech are actually quite small relative to other private companies by revenue. With so much emphasis on the tech firms in media and elsewhere, there is a stark contrast to the quiet behemoth on the shores of Lake Minnetonka. Link.